In case you hadn’t heard, Pokemon has been all the news recently, proving that the franchise which shot to worldwide popularity during the 90s is still very much a hot asset for Nintendo. Mobile was always a natural next step for the company that made handheld gaming so popular, so if anything, it’s any wonder why Nintendo took so long to make their debut. That aside, Nintendo certainly isn’t holding back the punches and thus far, even despite evidently testing the waters with their two (currently) existing mobile games, Miitomo and the (not quite worldwide yet) recently released Pokemon Go, it’s as clear as day that they are on to something and with some tweaks, they could dominate the mobile industry, laying waste to all other mobile gaming companies. But that’s just an idea.
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Getting millions of mobile owners hooked to your game within the space of a day is no easy feat, it’s fair to say that even some of the most popular mobile titles have taken some degree of time to go from zero to hero of the app store, titles like Angry Birds, Candy Crush Saga and Fruit Ninja for a handful of examples, but in their defence Pokemon is an established name, a franchise that has sold millions of copies on Gameboy and somehow even in this day, not only manages to remain popular, but continues to sell like hotcakes. With the impending release of new titles for 3DS, Pokemon Sun and Moon, due to release this year, Nintendo couldn’t possibly be smiling any harder if they tried right about now. Not only are the new Pokemon titles due out for the 3DS on the list of most anticipated this year, but Nintendo scored a Homerun with the launch of Pokemon Go.
For those who are a little foggy about the mobile title and haven’t seen or heard any news (despite it quite literally being everywhere), Pokemon Go is an Augmented Reality title, which makes use of your phone’s GPS and camera to not only determine where you are in relation to a nearby Pokemon (in the real world), Pokestop (where you can collect goodies) or Gym (where you battle for dominance), but also to see the Pokemon you are either battling or as Pokemon goes, catching, catching em all.
The game isn’t fully launched worldwide, so if you want to get hold of it, you have to download the apk file, which you can obtain from here. It’s certainly not without its flaws either, there are plenty of missed opportunities, for example customisation options, the ability to battle the Pokemon you catch with other players or battle TO catch and trading with other players, but it’s early days and the game is free (excluding the Pokecoins you can purchase in game to give you that extra edge), so it’s hard to come down on the game, especially when there is plenty of room for all of the game improving additions and more, especially with the success of the game so far, lost spouses, uncharted dodgy neighbours explored, bodies found and any number of other Pokemon Go induced circumstances.
Pokemon Go is souring, so we can only wait to see what happens next.